Product Description Summary & Analysis (Draft 3)

The article “Geotab GO7” (Geotab,2016) presents the benefits, features and function of GO7. The GO7 is a telematics device designed and built by Geotab, used for GPS vehicle tracking. It has features like cellular modem, GPS with built in antennas, an accelerometer. Another feature would be real time tracking and transmission of highly detailed information from the vehicle with a GO7 plugged in. Information regarding the engine, drivetrain, on-board instruments, and other subsystems. It is compatible with most types of vehicles from manufacturers around the world. The device can be easily installed by plugging it into the vehicle’s OBDII port or adapter. In addition, the GO7 can notify the driver if the vehicle requires maintenance. It can also collect information about driving habits and guide the driver if it's deem unsafe. The device can send notification and forensic data if an accident is detected. The GO7 has an expansion port, allowing peripherals to be added if needed.

The GO7 is an advanced GPS telematics product that help users increase their fleet efficiency and satisfy their need of functionality or convenience when compared to another similar product like the TomTom Link410.

The GO7 is able utilise its GPS tracking ability to provide alternate course to routes that are affected by traffic or weather, reducing fuel and time wastage. Its ability to transmit data about the vehicle will allows for timely maintenance of the fleet, reducing down time of vehicle. The article “Aberdeen Group's GPS tracking study key facts” (Cullen, 2016) mentions numerous benefits of a GPS tracking system. An average decrease of 13.2% and 13.4% in fuel expenditure and overtime could be achieved by using location intelligence. The article also states that the operating cost of a vehicle can be cut by 10.4%.

Similar device to the GO7, like the TomTom Link410, shares features like built in cellular, GPS and insights to driving habits. The Link410 however requires a Link105 add-on devices to monitor engine information. The Link105 also does not transmit real time data, as compared to the GO7. These differences prove that the GO7 is able to better integrate multiple feature into a single device, compared to its competitors.

All in all, the GO7 is able to deliver a product that is comprehensive, fully featured, and able to help users increase fleet efficiency by reducing operating cost.

Reference list

Mark Cullen. (2016). Aberdeen Group's GPS tracking study key facts. Retrieved October 6, 2016 from: https://www.linkedin.com/pulse/aberdeen-groups-gps-tracking-study-key-facts-mark-cullen

 

Geotab. (2016). Geotab GO7 brochure. Retrieved October 6, 2016 from: https://www.geotab.com/wp-content/themes/geotab-template/resources/doc/Geotab-Brochure.pdf

 

TomTom. (N.D). Retrieved October 6, 2016 from: https://telematics.tomtom.com/en_gb/webfleet/products/link/